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The Opportunity Analysis Canvas, by James V Green
Ebook Free The Opportunity Analysis Canvas, by James V Green
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From the creator of “Developing Innovative Ideas for New Companies”, the #1 course in entrepreneurship with over 1,000,000 learners from 175 countries. IN THE OPPORTUNITY ANALYSIS CANVAS, DR. JAMES V. GREEN SHARES HOW TO BECOME MORE EFFECTIVE IN IDENTIFYING AND ANALYZING ENTREPRENEURIAL OPPORTUNITIES, AND BUILDING SUSTAINABLY COMPETITIVE COMPANIES. Why are entrepreneurs successful? How can we understand and develop our thinking to be better entrepreneurs? What are the keys to developing winning entrepreneurial ideas? Distilling vast amounts of research in psychology, sociology, and economics into a practical how-to guide for aspiring and active entrepreneurs, Dr. Green presents a whole new understanding of entrepreneurial mindset and action. At its core, The Opportunity Analysis Canvas contains a powerful argument that anyone can be a successful entrepreneur by thoughtfully examining themselves and the business opportunity. By harnessing these insights, we can transform our ideas into businesses that are lasting successes. DR. JAMES V. GREEN, an award-winning educator at the University of Maryland, leads the education activities of the Maryland Technology Enterprise Institute (Mtech) in the A. James Clark School of Engineering. As its Director of Entrepreneurship Education, he leads undergraduate and graduate courses in entrepreneurship, innovation, and technology commercialization. With more than twenty publications to his credit, he is a thought leader in entrepreneurship education.
- Sales Rank: #204670 in Books
- Published on: 2016-01-17
- Original language: English
- Dimensions: 9.00" h x .47" w x 6.00" l,
- Binding: Paperback
- 208 pages
About the Author
An award-winning educator at the University of Maryland, Dr. James V. Green leads the education activities of the Maryland Technology Enterprise Institute. As its director of Entrepreneurship Education, he leads undergraduate and graduate courses in entrepreneurship, innovation, and technology commercialization. He has created and led a host of innovative programs and activities serving over 1,000,000 entrepreneurs and innovators from over 175 countries. With more than twenty publications to his credit, he is a thought leader in entrepreneurship education. In 2011, he earned first prize in the 3E Learning Innovative Entrepreneurship Education Competition presented at the United States Association for Small Business and Entrepreneurship (USASBE). In 2013, he launched the University of Maryland’s first MOOC with Coursera’s “Developing Innovative Ideas for New Companies”. Prior to joining the University of Maryland, Dr. Green held founder, executive, and operational roles with multiple startups to include WaveCrest Laboratories (an innovator in next-generation electric and hybrid-electric propulsion and drive systems; acquired by Magna International, NYSE: MGA), Cyveillance (a software startup and world leader in cyber intelligence and intelligence-led security; acquired by QinetiQ, LSE: QQ.L), and NetMentors.Org (the first national online career development eMentoring community). Dr. Green earned a Doctor of Management and an MS in Technology Management from the University of Maryland University College, an MBA from the University of Michigan, and a BS in Industrial Engineering from the Georgia Institute of Technology.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Required Reading for Achieving Entrepreneurial Success
By Mark A Gilleland
This book succinctly codifies the very fuzzy front-end of entrepreneurial value creation. It provides a clear roadmap, especially for those new to innovation and entrepreneurship, to assess any new business or product idea in a methodical and holistic fashion.
Dr. Green synthesizes firsthand experience, academic research, market data, case studies, and entrepreneur profiles that cover a wide array of fields from individual psychology to business strategy. The result is a rich understanding of the front-end processes of entrepreneurship and chocked full of sound practical advice at each step.
Perhaps most impressive, is that this book constructively challenges you at every turn to think rationally and objectively about yourself and how well you understand your ideas.
It’s required reading for anyone serious about achieving entrepreneurial success in any setting.
1 of 1 people found the following review helpful.
but it is the perfect beginning.
By Chad Geesman
As an aspiring entrepreneur, I've read a few books in my day, but this one takes a different approach, one that takes the entrepreneur into mind and works on developing the person and their habits and mindset. While these things might come naturally to an entrepreneur, to have it spelled out and determine what strengths need to be honed makes it worthy of buying. Keep in mind it is the first of a series in building an entrepreneurial venture, but it is the perfect beginning.
1 of 1 people found the following review helpful.
Five stars!
By synergy
Great read for aspiring entrepreneurs. Like most people, I think I have a lot of great ideas that would make viable ventures. After reading The Opportunity Analysis Canvas, I now have the tools to begin to weed through my bevy of ideas and hopefully move forward with a winner.
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